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Mastering LinkedIn: Growth Strategies That Work
Ready to unlock the full power of LinkedIn?
Here you’ll find actionable guides, expert insights, and real-world case studies on how to grow your presence, connect with your audience, and drive results — whether through organic content, cold outreach, or paid ads.
Are LinkedIn Ads Really That Expensive?
There’s a common belief that LinkedIn Ads are outrageously expensive. And honestly? It’s not wrong. When you’re paying $10+ per click — that’s not exactly pocket change.
But like most things in marketing, context matters. And there’s a smarter way to approach it.
When LinkedIn Ads Are Expensive
Let’s say you’re targeting C-level execs and founders in very specific industries and company sizes — your exact Ideal Customer Profile (ICP).
On Meta or Google, you’ll never get targeting this precise. LinkedIn is the place to reach them.
Now, if you run a standard Website Visits campaign, you might see CPCs of $10 or more. Ouch.
But There’s Another Way
Let’s rethink the strategy:
- You use the founder’s personal LinkedIn page.
- You post a non-promotional piece of content — a thoughtful insight or observation related to a real pain point your audience faces.
- It’s paired with a clean, casual photo of the founder. Nothing overly polished or salesy.
- Maybe your logo is subtly placed in the corner. That’s it.
- Then you run the post with the Engagement objective.
Now fast forward 1–2 days and check the ad performance...
👉 You’re seeing $0.20 per click instead of $10.
What Just Happened?
For just $60, you can attract 300+ highly relevant users into a retargeting audience. These are people who resonated with the problem you solve — now you can move them further down the funnel.
You're no longer paying for cold clicks — you're building context, trust, and familiarity before the real pitch ever lands.
So… Are LinkedIn Ads Expensive?
Yes — if you treat them like Google or Meta.
But if you play to LinkedIn’s strengths — content-first, persona-led, value-driven — you can get remarkable results even on a tight budget.
Conclusion:
LinkedIn Ads can be expensive. But if you approach them strategically, they become one of the most powerful B2B tools at your disposal — even for small teams with modest budgets.
Want help crafting content-led ad funnels like this? Drop me a message — happy to brainstorm.
LinkedIn vs. Email Outreach: What Works Better?
Where should you run your outreach: LinkedIn or Email?
After 8 months, 8,902 contacts, and 25,920 messages sent — we finally have a data-backed answer.
Let’s break it down.
Context First:
Two-step multichannel outreach:
We always start with Email (if we have it), then follow up via LinkedIn. If we don’t have an email address, we go directly to LinkedIn.
Email goes first by design:
This sequencing matters when interpreting the results.
The metric that matters:
We're tracking interested leads — contacts who showed real signs of interest.
Results Breakdown:
1. LinkedIn generated 210 leads Email?
Just 104. And that’s despite LinkedIn being the second touchpoint for over 5,600 contacts.
2. Conversion rate to interest:
LinkedIn: 2.46%
Email: 1.84%
3. Response rate:
LinkedIn: 13.17%
Email: 9.18%
4. LinkedIn connection acceptance rate:
A solid 32% average. Not shown on the graph, but worth noting.
5. In Email’s defense…
3,298 contacts didn’t receive emails at all. Applying the same conversion rate to them could have added 61 more leads for Email.
What Can We Learn?
1. LinkedIn wins.
If your audience is active on LinkedIn, this is where the magic happens.
2. LinkedIn is easier to start with.
Platforms like Sales Navigator or Apollo almost always give you someone’s LinkedIn profile. Valid emails? Not as easy to find — and they cost time and money.
3. Email wins on scale.
You can send thousands of emails daily. LinkedIn, on the other hand, comes with limitations and the hassle of account warmups.
4. Choose your volume strategy wisely.
If you’ve got a wide audience and need to hit thousands each month, go Email.
If your target list is tighter — say 500–600 high-fit prospects — LinkedIn delivers.
5. Yes, results vary.
Every industry and market behaves differently. But across the board, LinkedIn has outperformed Email for us.
6. The real winner? Multichannel.
When we used both channels, the interest rate jumped to 3.53%.
We wouldn’t have reached 314 total leads without combining forces.
So, what’s the answer?
Don’t pick just one.
Go multichannel.
It boosts reach, builds context, and opens new doors. Even a simple message like “I couldn’t reach you via email, so I’m connecting here” can work wonders.
LinkedIn Jail: What It Is and How to Avoid It
Where should you run your outreach: LinkedIn or Email?
After 8 months, 8,902 contacts, and 25,920 messages sent — we finally have a data-backed answer.
Let’s break it down.
Context First:
- Two-step multichannel outreach:
We always start with Email (if we have it), then follow up via LinkedIn. If we don’t have an email address, we go directly to LinkedIn. - Email goes first by design:
This sequencing matters when interpreting the results. - The metric that matters:
We're tracking interested leads — contacts who showed real signs of interest.
Results Breakdown:
1. LinkedIn generated 210 leads
Email? Just 104. And that’s despite LinkedIn being the second touchpoint for over 5,600 contacts.
2. Conversion rate to interest:
- LinkedIn: 2.46%
- Email: 1.84%
3. Response rate:
- LinkedIn: 13.17%
- Email: 9.18%
4. LinkedIn connection acceptance rate:
A solid 32% average. Not shown on the graph, but worth noting.
5. In Email’s defense…
3,298 contacts didn’t receive emails at all. Applying the same conversion rate to them could have added 61 more leads for Email.
What Can We Learn?
1. LinkedIn wins.
If your audience is active on LinkedIn, this is where the magic happens.
2. LinkedIn is easier to start with.
Platforms like Sales Navigator or Apollo almost always give you someone’s LinkedIn profile. Valid emails? Not as easy to find — and they cost time and money.
3. Email wins on scale.
You can send thousands of emails daily. LinkedIn, on the other hand, comes with limitations and the hassle of account warmups.
4. Choose your volume strategy wisely.
If you’ve got a wide audience and need to hit thousands each month, go Email.
If your target list is tighter — say 500–600 high-fit prospects — LinkedIn delivers.
5. Yes, results vary.
Every industry and market behaves differently. But across the board, LinkedIn has outperformed Email for us.
6. The real winner? Multichannel.
When we used both channels, the interest rate jumped to 3.53%.
We wouldn’t have reached 314 total leads without combining forces.
So, what’s the answer?
Don’t pick just one.
Go multichannel.
It boosts reach, builds context, and opens new doors. Even a simple message like “I couldn’t reach you via email, so I’m connecting here” can work wonders.
