We helped 10+ clients go viral on LinkedIn by combining platform-optimized content, smart engagement mechanics, and audience psychology.
The result: 1.5M+ total views, 30,000+ interactions — all from accounts with small followings, using tactics like PDF carousels and lead magnets.
About the Client
- Industry professionals
- Recruiters / hiring managers (for personal branding clients)
- IPosition clients for real actions (engagement, connections, leads, job offers) without pushy self-promo
The Challenge
Going viral on LinkedIn isn’t luck
— it’s strategy.
Help small or niche accounts break into LinkedIn’s viral loop.
- LinkedIn’s algorithm keeps evolving, and format performance changes fast.
- Clients’ small accounts needed warm-up activity before any viral plays would work.
The Strategy
DEFINE ICPs (by case):
Professionals hungry for knowledge (e.g., marketers, founders)
Clients’ current audiences (to drive initial traction)
Recruiters, HR, or business leads (for personal brand growth)
Step-by-step approach:
Optimized formatting & constant research
Tightly following LinkedIn’s content rules (line breaks, hooks, CTAs) + staying on top of trending topics.
PDF carousels packed with value
High-share, high-save content with clear takeaways.
Lead magnets with engagement hooks
Posts offering valuable materials (videos, PDFs, etc.), asking users to comment for access — creating a comment surge + optional email capture.
The Results
Want results like this?
Let’s talk — we know how to crack the code.
