In just 3 months, Uptrend Agency generated 66 high-quality leads for its Web3 influencer marketing services through a multichannel targeted outbound strategy. This case study breaks down the exact approach we used to get these results.
About the Client
The Challenge
The client had previously relied heavily on Twitter inbound —
by far the most popular platform in Web3 —
as their main source of leads.
to build a system to reach a broader audience and create a predictable stream of new leads.
How do we find relevant Web3 leads, given that tools like Apollo.io, LinkedIn Sales Navigator, and Ocean.io offer limited data on crypto-related companies?
The Strategy
Define Ideal Customer Profile (ICP):
20+ employees: CMOs, Marketing Directors, Community Managers, Marketing Managers, Influencer Marketing Managers
<20 employees: Founders, CEOs, Owners, Co-Founders
Step-by-step approach:
Run multichannel outreach
Started with cold email via Lemlist → followed up on LinkedIn → maximised touchpoints and engagement
Collect targeted contacts
Combined Apollo, Clay, LinkedIn Sales Navigator, GetProspect, and manual scraping to build a rich prospect list
Analyse social signals
Checked Twitter (X), Telegram, YouTube to identify where influencer marketing had the biggest opportunity
Monitor real-time data
Used Dextools, CryptoRank to spot new tokens and projects
The Results
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Want results like this?
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