EasyStaff is one of the leading payroll services with wide country coverage, specifically focused on the CIS and Eastern European regions — but not limited to them.
Our goal was to bring new clients to the service using multichannel outreach via LinkedIn and email. In just 6 months, we generated 300 interested leads. In the 2 months following this case, we added 200 more.
About the Client
The Challenge
Finding the right audience was tricky:
to build a system to reach a broader audience and create a predictable stream of new leads.
How do we find relevant audiences when many companies on LinkedIn don’t show they work with overseas freelancers?
The Strategy
DEFINE IDEAL CUSTOMER PROFILE (ICP):
Companies with 2+ employees and at least 1 remote worker
Step-by-step approach:
DESIGN A TWO-STEP OUTREACH
→ Start with email outreach
→ Follow up on LinkedIn
IDENTIFY HIGH-POTENTIAL LEAD SOURCES
→ Startup event attendees
→ Startup founders’ professional networks
→ Alumni from specific universities
→ Competitor audiences
The Results
Whenever possible, go multichannel. You’ll reach more people
and unlock unique triggers ("I couldn’t reach you via email, so...").
As the graph shows, the interest rate for multichannel
outreach was 3.53%. We wouldn’t have reached 314 leads
if we had stuck to a single channel.
don’t pick just one channel — go multichannel.
Want results like this?
Let’s talk — happy to consult or run a campaign for you!
