185 Leads in 6 Months: How PilloVR Reached Pediatric Clinics with a 3-Pillar Strategy

185 Meeting-Ready Leads in 6 Months:

PilloVR is a VR platform that helps pediatric clinics distract children during procedures. Targeting clinics in the US and MENA, we built a 3-pillar lead gen strategy: organic LinkedIn content, cold outreach, and LinkedIn Ads.

Despite a less responsive medical audience, we generated 185 meeting-ready leads in 6 months — including 103 from LinkedIn Ads, 34 from the website, and 48 via outreach (with manual outreach proving most effective).

How PilloVR Reached Pediatric Clinics with a 3-Pillar Outreach Strategy

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About the Client

What they do:

VR tool & platform for pediatricians and clinics to distract children during procedures (blood draws, vaccinations, etc.)

Launched:

2024

Target markets:

United States, UAE, Saudi Arabia

Target audience:

Pediatricians, Child Life Specialists, Medical Directors, Clinic Owners

USP:

Easy to use, affordable, highly customizable

Goal:

- Generate leads via LinkedIn & email outreach
- Build loyalty through organic content
- Use LinkedIn Ads to drive engagement & trial sign-ups

The Challenge

Breaking into a niche market is never easy

— especially when it’s medical

Our goal:

To generate new leads and build awareness in US and MENA pediatric clinics.

The key challenge:

- Medical audiences are hard to find and less active on LinkedIn
- Low response rates to outreach messages
- Early-stage startup with low brand recognition

The Strategy

DEFINE IDEAL CUSTOMER PROFILE (ICP):

Clinics with 20+ employees → Pediatricians, Child Life Specialists

Small clinics (<50 employees) → Clinic Owners, Medical Directors

Step-by-step approach:

LINKEDIN ADS

- Boosted organic content reach
- Retargeted outreach audiences
- Drove lead form submissions (both on-site and in LinkedIn)

COLD OUTREACH (EMAIL + LINKEDIN)

- Combined manual + automated approaches
- Personalized messages for key decision-makers

ORGANIC LINKEDIN CONTENT

- Organized LinkedIn profiles (founder & company page)
- Built storytelling through regular posts

WHY IT WORKED:

Each pillar amplified the others — organic content warmed up outreach leads, LinkedIn Ads expanded reach & reinforced credibility.

The Results

in 6 months

avg. $63/form submission

mainly from

LinkedIn Ads traffic

manual

outreach worked best

Use multi-pillar strategies where organic, paid, and outreach reinforce each other

For sensitive audiences (like medical), manual outreach outperforms automation

LinkedIn Ads aren’t just for reach — they drive conversions + strengthen brand trust

LinkedIn post by Sergey Shayakhmetov comparing the cost of a coffee ($3.28/day) with the cost of using PilloVR ($2.23/day) to offer a less stressful pediatric experience, showing an image of a coffee cup and a PilloVR headset.

LinkedIn post by PilloVR highlighting the hygiene and safety of PilloVR devices, showing a gloved hand cleaning the VR headset with the caption “Hygiene You Can Trust.”

LinkedIn post by Sergey Shayakhmetov showing a comparison chart of fear scores between VR non-users and VR users in medical settings, sourced from Taylor & Francis Online, 2021, with a bar graph and emotion scale.

LinkedIn post by Sergey Shayakhmetov addressing the difference between a PilloVR subscription and regular VR glasses, featuring a close-up of a PilloVR headset with colorful dinosaur decorations.

Want results like this?

Let’s talk — we can design and run a strategy tailored to your market.

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