Selzy, an AI-powered email marketing platform, struggled to stand out on LinkedIn’s crowded feed. We combined top-notch content + influencer distribution + daily commenting to grow followers by 250% (700 → 2,450) in one year.
Result? An average of 145 new followers/month, 25,000 organic impressions/month, and meaningful brand traffic + registrations.
About the Client
- Increase brand awareness among LinkedIn audiences
The Challenge
Breaking through LinkedIn’s noise is tough
— especially for company pages.
Boost organic reach and visibility on LinkedIn to drive real business results.
- Company pages get 10x less reach than personal profiles
- Few employees were active on LinkedIn → no internal brand boost
- Highly saturated email marketing space → hard to stand out
The Strategy
DEFINE ICPs:
SMB owners
Active LinkedIn users likely to amplify Selzy
Step-by-step approach:
Commented daily from Company Page
- Identified top influencers + target SMB owners.
- Community Manager left ~30 meaningful comments/day.
- Added “Email Marketing Platform” to Page title → boosted discovery + search visibility.
Posted 5x per week, varied formats
Educational, memes, product updates, company news, events.
Partnered with LinkedIn influencers
- Influencers interacted with our posts → boosted reach into their networks.
- Created potential for viral moments when posts hit.
The Results
Want results like this?
Let’s talk — we know how to break LinkedIn’s limits.
